Why Discounting Trains Customers Not to Buy

In this clip from a recent LIVE coaching session, Matt Easton explains how the way you handle discount requests can actually teach customers not to buy from you — and what to do instead. Easton University members join LIVE sessions like this twice a week, learning advanced techniques directly from Matt and mastering them through the on-demand portal. When you’re ready to protect your value and close deals the right way, activate your membership below. Ask ChatGPT

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