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Why Professionals Ask Questions (and Amateurs Just Talk)

Amateurs make statements. Professionals ask questions. That’s the difference between losing control of the conversation and truly leading it. In the video above, Matt Easton breaks down why asking the right questions is one of the biggest strengths of a sales expert — and how you can master it. Easton University members build this skill every week through LIVE coaching sessions with Matt and the on-demand training portal. When you’re ready to sell like a pro, activate your membership below.

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On-Demand Courses

  • $299

Closing Mini Masterclass

  • Course
  • 25 Lessons

In this Mini Masterclass, you will learn the world's Most Effective System for Closing Sales. We love to help customers, chase new challenges, and in the process, hit those numbers. After taking this mini masterclass, you will move past outdated and ineffective techniques and learn the most effective way to close in today's world without being pushy. Your closing rate is will increase by +500% by using this system
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  • Free

Course 00: Introduction to Easton University

  • Course
  • 25 Lessons

An Introduction to Easton University and what to expect from the most effective sales training system in the world. Start your journey today.
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  • $548

Course 01: "ESP" the Easton Sales Process

  • Course
  • 83 Lessons

Turning a lead into a sale is never guaranteed. Top performers have a consistent method for achieving results and provide their sales team with a clear, step-by-step process. "ESP" the Easton Sales Process boosts conversions, turns more potential customers into closed deals, and ensures that you and all of your reps provide customers with positive and consistent experiences — no matter who you're talking to.
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  • $548

Course 02: "ECCP" Easton Cold Calling & Prospecting

  • Course
  • 78 Lessons

Master the art of Cold Calling and Prospecting with Easton University's game-changing course, designed to transform sales professionals in any industry into confident, effective consultants. Learn how to grab attention, secure call-backs, and position yourself as the trusted partner prospects want to work with. This course equips you with the skills to connect with decision-makers, build trust, and close deals.
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  • $548

Course 03: The Art of Communication

  • Course
  • 81 Lessons

Both in business and life, there is only one way to translate your dream into success- You must effectively communicate it. It is absolutely not possible to close a sales deal without effective communication. Your ability to communicate your ideas and proposals will determine your success both in business and life. This course will teach you the art of effective communication to ensure you achieve your goals.
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  • $548

Course 04: The Art of Consultative Sales

  • Course
  • 41 Lessons

Looking to master the art of improved relationships and faster sales? Look no further than The Art of Consultative Sales course! Matt Easton will teach you the ins and outs of consultative selling, including how to build strong relationships with clients, identify their needs, and provide them with personalized solutions. With this course, you'll learn the flow of sales that until now, only top performers utilized.
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  • $548

Course 05: The Perfect Phone Call

  • Course
  • 81 Lessons

93% of the time your first interaction will happen over the telephone. Unfortunately, most sales training programs gloss over or skip phone skills altogether. The phone allows you to reach more customers without in-person meetings or travel. That said; success cannot come from volume alone. More phone conversations will not move the needle unless you have the skills and strategies to drive value in each interaction.
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  • $548

Course 06: The Perfect Meeting

  • Course
  • 85 Lessons

Meetings are vitally important and close deals– if done well, or a complete disaster - if not. Meetings and presentations can help your customers see the value in doing business with you. Or, they can be a complete waste of time, and leave your prospect with even more questions and uncertainty than they had before your presentation. The key is knowing how to plan and run the perfect meeting.
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  • $548

Course 07: Monetizing Your Opportunities

  • Course
  • 74 Lessons

Monetization is the process of asking the right questions, in the right way, at the right time so that your prospect tells you in their words the value to them in terms of dollars, time, or, reduced risk of solving a problem or achieving a result they care about. Prospects must tell you their problem, with their own mouth. If it does not cross their lips, if they don’t say it, you don’t have the right to solve it.
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  • $548

Course 08: Handling Objections & Complaints

  • Course
  • 72 Lessons

Sales objections are normal and nothing to be afraid of. Unfortunately, because of outdated sales training and misinformation, most salespeople try to "overcome objections" creating micro-arguments with the customer. Objections are unavoidable because if the buyer didn't have reservations about your solution's price, value, relevance to their situation, they would have already bought it.
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  • $548

Course 09: The Easton University Closing System

  • Course
  • 78 Lessons

That sometimes elusive, but always thrilling moment when you close a deal. That’s why we’re all here. We love to help customers, chase new challenges, and in the process, hit those numbers. But sales closing is an art, and like art, its style changes over time. You will move past outdated and ineffective techniques and learn the most effective way to close in today's world without being pushy.
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  • $548

Course 10: Simple Win-Win Negotiation

  • Course
  • 114 Lessons

You are about to be equipped with the skills to close deals that might otherwise be deadlocked, maximize value in the agreements you reach, and resolve differences before they escalate into costly conflicts. You will understand negotiation dynamics and how to prepare for uncertainty with this simple and agile strategy. Be ready for anything in changing circumstances.
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  • $548

Course 11: Power Questions

  • Course
  • 85 Lessons

In business today. we need to understand others before we can begin to help them. If we don't have empathy and understanding, we will never be able to persuade others to do the things that we want, agree with things that we say, and perhaps even buy what we are selling. What questions will give you the ability to sense other people's emotions, imagine what they might be thinking or feeling? You will learn them here.
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  • $548

Course 12: Power Responses

  • Course
  • 89 Lessons

The worst time to think about the thing you are going to say is while you are saying it. Unfortunately, most salespeople continue making the same mistakes over and over again. The good news is that in your sales career, there is a very limited amount of things your customers and clients will say to through you off your game. Learn how to skillfully respond in even the most uncomfortable situations.
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  • $548

Course 13: Power Statements

  • Course
  • 65 Lessons

The best products and solutions in the world still can't sell themselves. 84% of salespeople regularly lose business due to an inability to properly present and communicate their value. You will learn a collection of power statements built to drive your understanding of the customer's situation and their understanding of the value in your solutions.
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  • $548

Course 14: Power Situations

  • Course
  • 75 Lessons

Sales Situational Awareness can be defined simply as “knowing what is going on around us”, or "as understanding the elements driving you closer or further away from a sale". With situational awareness, you will outsell your competitors and build relationships for future business. We would never hire a Lawyer, Accountant, or Doctor if they hadn’t been trained to deal with every situation.
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  • $548

Course 15: Easy, Effective Follow Up

  • Course
  • 90 Lessons

Whether you conduct your follow-up by phone, email, or social media — Mastering your sales follow-up is a critical skill for reps however, many are not following up enough. 80% of sales require an average of five follow-ups in order to close the deal. However, 44% of sales reps follow up with a prospect only once before giving up. After four follow-ups, 94% of salespeople have given up.
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  • $548

Course 16: Precision Prospecting

  • Course
  • 102 Lessons

Whether you’re a beginner starting out or an expert hoping to level up, Precision Prospecting will change your life. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Even though prospecting is important, it may sometimes feel hopeless. Make prospecting simple — less like drilling for oil and more like filling up on gas.
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  • $548

Course 17: Sustainable Pipelines

  • Course
  • 69 Lessons

Sales pipelines are the most dysfunctional part of sales management. Meeting after meeting, sales reps report on the same deals that never seem to move to the next stage. If done right, a sales pipeline can help you visualize your sales process. It will show you where in the sales funnel all your deals are, where deals are stalling and which sales activities are bringing in the most revenue.
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  • $548

Course 18: Time Management & Daily Planning

  • Course
  • 89 Lessons

Sales professionals need to maximize the time they have available to grow their business and proper time management skills will help you do that. You will learn to prioritize all your tasks and achieve your goals faster. When you better manage your time, you’ll be able to take on new opportunities and grow your business in a sustainable manner.
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  • $548

Course 19: Confidence, Motivation & Goal Setting

  • Course
  • 91 Lessons

If you are in sales, you will not get far without confidence. You have a great personality, a great product. But if you do not possess confidence, your value is almost sure to go unseen and your potential unmet. Confidence is crucial to your success. You will also need monster goals. Setting goals helps trigger new behaviors, helps guide your focus, and helps you sustain that momentum
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  • $548

Course 20: Mistakes Sales Professionals Make

  • Course
  • 136 Lessons

Even a tiny mistake can blow up a deal. You need to learn common sales mistakes and how to avoid them. Mistakes teach us what doesn't work and encourage us to create new ways of thinking and doing. Creativity and innovation are a mindset where mistakes are viewed as educational challenges. This shift in mindset can provide positive energy for discovering something new and better.
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  • $548

Course 21: Power Practice

  • Course
  • 65 Lessons

Making a commitment to practice is essential to maximize the impact of training. After all, practice is the only way to become proficient in your new sales process. As top-performers, we need to embrace the discomfort of being beginners in order to continue to grow and improve. This course helps you make practice fun and part of your everyday success.
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  • $548

Course 22: Perfecting Your Personal Brand

  • Course
  • 69 Lessons

What does it mean to have a personal brand? A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients.
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  • $548

Course 23: The Psychology of Sales

  • Course
  • 58 Lessons

The Psychology of Sales delves deep into the psyche of your customers to help you understand what motivates them to buy and how to skillfully communicate. You'll learn how to use psychological principles to create compelling conversations and overcome objections. Learn practical techniques for establishing trust, and closing deals. Don't miss this opportunity to take your sales game to the next level!
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  • $548

Course 24: Atomic Personal Development

  • Course
  • 89 Lessons

Unlock your full potential and achieve success in your sales career with our Atomic Personal Development sales training course. This course is designed to help you identify your strengths and areas for improvement, develop your self-awareness, and build the confidence you need to excel in sales. You'll learn how to identify and overcome limiting beliefs, and develop a positive mindset that empowers you to succeed.
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  • $548

Course 25: Power Speaking

  • Course
  • 50 Lessons

Master the art of Power Speaking and elevate your sales game. Power Speaking is designed to help you communicate with confidence and clarity, and make persuasive sales presentations that engage your audience and drive results. Whether you're giving a presentation to a large audience or pitching to a potential client, our course will help you deliver your message with confidence and conviction.
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  • $548

Course 26: Power Networking

  • Course
  • 19 Lessons

Maximize your sales potential with Power Networking. This program is designed to help you build strong relationships with potential clients and industry leaders, and expand your professional network for greater success. Learn practical techniques for developing your networking skills, from making meaningful connections to leveraging your network for new sales and personal growth opportunities.
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  • $548

Course 27: Supreme Self-Confidence

  • Course
  • 53 Lessons

Welcome to Supreme Self-Confidence! In this program, we will show you how to unleash the power of your mind and develop an unshakeable belief in your abilities. You'll learn how to break free from limiting beliefs and overcome fear and self-doubt, and build the self-confidence you need to succeed. You'll learn how to cultivate a winning mindset that empowers you to take on any challenge with confidence.
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  • $548

Course 28: Dominating Your Competition

  • Course
  • 19 Lessons

Welcome to the ultimate training course for Dominating Your Competition! We will show you how to gain a competitive edge and outperform your rivals in the sales arena. Learn practical techniques for developing your competitive strategy. You'll learn how to build a winning mindset that empowers you to take on any challenge and emerge victorious. Take your sales game to the next level and become the top-performer
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  • $548

Course 29: Daily Power Sales Tips & Reminders

  • Course
  • 25 Lessons

Welcome to Daily Power Sales Tips & Reminders! We will provide you with the inspiration and motivation you need to achieve peak performance in sales every day. Watch on-demand daily tips and reminders that will help you stay focused, energized, and motivated to achieve your sales goals. Take your sales game to the next level and achieve unprecedented success, experience the power of daily motivation and inspiration!
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  • $548

Course 30: Sales Training for Trade Shows

  • Course
  • 71 Lessons

Trade Shows are the Super Bowl of your business, we will make sure you WIN. You will learn EVERYTHING you need to know to make your show a whole lot easier, more predictable, less stressful, more fun, and 10X more profitable.
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$499 per month. start anytime, stop anytime.