Easton University/Course 01: "ESP" the Easton Sales Process

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Course 01: "ESP" the Easton Sales Process

Turning a lead into a sale is never guaranteed. Top performers have a consistent method for achieving results and provide their sales team with a clear, step-by-step process. "ESP" the Easton Sales Process boosts conversions, turns more potential customers into closed deals, and ensures that you and all of your reps provide customers with positive and consistent experiences — no matter who you're talking to.

**This course is included at additional no-cost as part of your $499 Unlimited Subscription

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Contents

Introduction
Slowing Down to Speed Up
Preview
Slowing Down to Speed Up Quiz
Salespeople Have Their Process Wrong
Preview
Salespeople Have their Process Wrong Quiz
Overview of "ESP" the Easton Sales Process
Overview of the Easton Sales Process Quiz
Step 1: Attention
Step 1: Attention Quiz
Step 2: Insight
Step 2: Insight Quiz
Step 3: Current Situation vs Ideal State
Step 3: Current Situation vs. Ideal State Quiz
Step 4: Monetization
Step 4: Monetization Quiz
Step 5: Demo / Proposal
Step 5: Demo / Proposal Quiz
Step 6: Close or Advance
Step 6: Close or Advance Quiz
Step 7: NSO Next Step Obsessed
Step 7: N.S.O Next Step Obsessed Quiz
“So You Can”
“So You Can” Quiz
Certainty
Certainty Quiz
Because of the Fact That You Said "______”
Because of the Fact That You Said "______” Quiz
Objections
Objections Quiz
Agree and Move Forward
Agree and Move Forward Quiz
Bad From The Start
Bad From The Start Quiz
The 3 Ways to Build a Business or Career
The 3 Ways to Build a Business or Career Quiz
Failure the NEW Normal
Preview
Failure, the NEW Normal Quiz
Sales Has Changed
Preview
Sales has Changed Quiz
95% of Sales Professionals Don’t Have the Right Training
95% of Sales Professionals Don’t Have the Right Training Quiz
Amateurs vs Professionals
Preview
Amateurs vs. Professionals Quiz
Slow Down in the Beginning
Slow Down in the Beginning Quiz
Prospecting
Prospecting Quiz
Follow Up
Follow Up Quiz
35% of Your Time = 100% of Your Income
35% of Your Time = 100% of Your Income Quiz
Why Do Some Sales Close Quickly
Why Do Some Sales Close Quickly Quiz
Why Do Some Sales Take Forever or Never Close
Why Do Some Sales Take Forever or Never Close Quiz
What Are Objections
What Are Objections Quiz
The BIG Mistake We All Make
The BIG Mistake We All Make Quiz
Defining Objections
Defining Objections Quiz
Handling Complaints
Handling Complaints Quiz
Adversity Creates Opportunity
Adversity Creates Opportunity Quiz
Not Forcing Rapport
Allowing Buyers to Make Their Own Decisions
Understanding Our Buyers Current Situation
Being Honest About Product Shortcomings
Being in a State-of-Agreement With Our Buyer
Placing a Qualified Lead in The Spin Cycle
Knowing When to Walk Away
Listening Taking Notes and Documenting Discussion
Presenting Recommendations
Understanding How Buyers Use Our Offerings
Understand The Potential Value Of Our Offerings
Treating Each Buyer as Unique
Empowering People to Buy Instead of Forcing a Close
Always Refine Your Process to Get Better
Always Refine Your Process to Get Better Quiz
Course Completed
ESP the Easton Sales Process Work Book.pdf
ESP Easton Sales Process Handout.pdf

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