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Easton University/Course 02: "ECCP" Easton Cold Calling & Prospecting
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Course 02: "ECCP" Easton Cold Calling & Prospecting

  • Course
  • 78 Lessons

Master the art of Cold Calling and Prospecting with Easton University's game-changing course, designed to transform sales professionals in any industry into confident, effective consultants. Learn how to grab attention, secure call-backs, and position yourself as the trusted partner prospects want to work with. This course equips you with the skills to connect with decision-makers, build trust, and close deals.
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Contents

Welcome to Easton Cold Calling and Prospecting
Preview
Welcome to Easton Cold Calling and Prospecting Quiz
The Difference Between Sales and Marketing
The Difference Between Sales and Marketing Quiz
Ditch The Pitch
Preview
Ditch The Pitch Quiz
Ditch The Insults
Ditch The Insults Quiz
STOP Talking to Yourself
STOP Talking to Yourself Quiz
Drop the Entitlement
Drop the Entitlement Quiz
Drop the “if”
Drop the “if” Quiz
Very Few People Make Cold Calls Anymore
Very Few People Make Cold Calls Anymore Quiz
Review of ESP Easton Sales Process
Preview
Review of ESP Easton Sales Process Quiz
The WRONG Types of Calls to Make
The WRONG Types of Calls to Make Quiz
The RIGHT Types of Calls to Make
The RIGHT Types of Calls to Make Quiz
Never Say “This is the Last call”
Never Say “This is the Last call” Quiz
Drop the “hey”
Drop the “hey” Quiz
The ECCP Formula
The ECCP Formula Quiz
Who You Are
Who You Are Quiz
How You Are Connected
How You Are Connected Quiz
The Hook
The Hook Quiz
1st Call Ejection Seat to Avoid a Deadly Crash
1st Call Eject to Avoid a Deadly Crash Quiz
“Nobody is Talking About” Hook
“Nobody is Talking About” Hook
“Get Your Opinion” Hook
“Get Your Opinion” Hook Quiz
The Difference between “Can you call me" and "I am on my mobile"
The Difference between “Can you call me" and "I am on my mobile" Quiz
Why Do We Speak Our Number and Say “Mobile”
Why Do We Speak Our Number and Say “Mobile” Quiz
“Thinking About You” Hook
“Thinking About You” Hook Quiz
“Heads Up” Hook
“Heads Up” Hook
“Insider Insight” Hook
“Insider Insight” Hook Quiz
“Little Secret” Hook
“Little Secret” Hook Quiz
Raising Your Hand Hook
Raising Your Hand Hook Quiz
No need to “Mix Messages”
No need to “Mix Messages” Quiz
Warning! Don't Ever Do This.mp4
WARNING: Don’t Ever Do This Quiz
How to Create an Insight
How to Create an Insight Quiz
Example of an Insight | AI Note Taking Tool
Example of an Insight | AI Note Taking Tool Quiz
Example of an Insight | A Mortgage Broker
Example of an Insight | A Mortgage Broker Quiz
Example of an Insight | An Executive Recruiter specializing in Tech
Example of an Insight | A Corporate Recruiter Quiz
Net Outcome Statement
Net Outcome Statement Quiz
Examples of Net Outcome Statements
Examples of Net Outcome Statements Quiz
Cadence
Cadence Quiz
Cold Emailing
Cold Emailing Quiz
Fix Your Outgoing Message
Fix Your Outgoing Message Quiz
Course Complete
ECCP Work Book.pdf